Ein ewiges Missverständnis: Marketing-Mix- vs. Attribution-Modelling. Die wichtigsten Merkmale der beiden Ansätze kompakt herausgearbeitet:
Improving marketing effectiveness is a business imperative
Schöner WARC-Artikel zum Thema Marketing Effectiveness.
Hier der entsprechende Link: https://www.warc.com/NewsAndOpinion/News/39447
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