SAYG

Our Approach

How we turn fragmented marketing budgets into accountable investments, tailored to your category and growth goals.

A sleek, glass-walled boardroom table transformed into a financial dashboard still life: a brushed-aluminum laptop open to a vibrant marketing performance graph, a thick stack of neatly clipped reports with clear ROI charts, and a crystal-clear acrylic tablet stand showing a bold “Cost → Investment” funnel diagram. The table surface is dark walnut with a subtle matte finish, reflecting the screens’ soft glow. Cool, diffused daylight enters from a large unseen window, creating gentle reflections and precise shadows that feel calm and analytical. Photographic realism with a clean, modern corporate aesthetic, shot at eye level with a shallow depth of field so the foreground numbers are tack sharp while the background fades into a soft, neutral blur, conveying clarity, control, and professional focus on marketing effectiveness.
3D stages of marketing funnel labeled awareness, engagement, consideration, conversion

Our Outstanding Tool Stack

strataQED: time series cross sectional modelling incl. planning, optimisation and forecasting. Featuring: Ridge, multiplicative and nested modelling.

MMM Labs: multi engine modelling in the cloud (including several of the leading open-source packages – frequentist & Bayesian) side-by-side, all within a single intuitive interface.

priceQED: Measure and predict the effect of price and promotional campaigns across a whole category. The tool also analyses the effect of delisting SKUs and features a substitution matrix.

portfolioQED: An optimiser used for resource allocation across multiple products, geographies, channels, accounts and years. Allows for very high-level resource allocation analysis. Using output from strataQED and / or third party models.

ROIvenue: helping ecommerce marketers accelerate revenue growth and increase profits through data integration and AI-powered attribution. Covering the full funnel including walled gardens.

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Deployment Options

“Analytics inhoused“: MMM empowerment

“Analytics hybrid”: use internal resources where / when available

“Analytics outsourced”: No internal resources required

Choose the approach, which suits your needs best. Enjoy the flexibility to freely move between the options as required over time.