Solutions to optimize your marketing ROI
If you For example, you might want to answer the following questions:
- Which own marketing u. / od. Competitor activity or other variable (eg the weather) has a significant impact on my business development?
- How high is this influence?
- So what is my marketing ROI?
then marketingQED is the perfect solution. Marketing Mix Modeling, Planning, Optimization & Forecasting.
Marketing Analytics - such as MarketingQED Effectiveness Technology - requires structured data. These are not always so available - especially when different internal and external data sources need to be merged - as needed. Scanmar makes your marketing data usable. Data integration as required by everyday marketing.
Change is the essence of (marketing) life
We love marketing. And it has always been exciting. Now it is more dynamic than ever. Identifying the key marketing factors for you and making them more controllable is our goal. So you can benefit from the current and upcoming changes.
As Mr. Darwin said so beautifully:
"It's not the strongest species survivor, nor the most intelligent
that survives. It is the one most adaptable to change. "
Charles R. Darwin, 1809-1882