About SAYG

Ⓒ istockphoto.com

Mission

"Identification, Development and Implementation of Technologies Driving Marketing ROI "

The more complex the environment, the more exciting it is to find the right (marketing) course - and keep it. We help our clients to stay on course. "Steady As You Go" - SAYG -; in German: that's right.

waypoints

  • Founded 02 / 2010
  • Collaboration with ScanmarQED (formerly) marketingQED since 03 / 2010
  • Collaboration with Tableau since 11 / 2014
  • Currently 7 Senior Partner in Continental Europe
  • 150 + years consolidated experience in marketing
  • Successful Market Activities in 22 Markets (Europe, Americas & Middle East)
  • Wide industry coverage
  • 50 + "blue chip" clients

SAYG shareholder

The leading minds of our company. Pros with decades of experience. We deal with topics that we know from our own management experience and offer solutions that we find convincing.

Andreas Hofmaier

Founding shareholder
& Managing Partner

Education:

  • Study "Advertising & Market Research"; Vienna University of Economics and Business, Prof. dr. Günter Schweiger
  • Member of the first "Center of Excellene Group" of WU Vienna
  • Leadership Programs, London School of Economics

Experience:

  • Founder & Managing Partner SAYG (since 2010)
  • Sabbatical (2009)
  • Director Market & Business Development, Aegis Media Group Central Europe (2008)
  • Cluster Head Eastern Europe, Aegis Media Group (2003-2008)
  • Group Managing Director, Aegis Media Group Austria (2001-2002)
  • Managing Director, HMS Carat Austria (2000-2001)
  • Head of Client Service & Member of the Board, Grill + Gull.Thompson (1996-1999)
  • Account Manager / Director, Main Mummer / J. Walter Thompson (1990-1995)
  • Trainee, J. Walter Thompson (1989)

Other:

  • Jury Member: z. B.
    • Cannes Lions International Advertising Festival
    • Effie Awards, Vienna
  • Various lectures: z. B.
    • Danube University, Krems
    • egta conference, Reykjavik
    • University of Applied Sciences Villingen-Schweningen
    • Global Marketer Summit, Frankfurt
    • Suisse EMEX, Zurich
    • WAZZAP Marketing Conference, Zagreb

Bernd Reuter

shareholder
& Partners

Education:

  • Export Academy of the State of Baden-Württemberg, Reutlingen, MBA International Marketing (1988)
  • Wolfgang Goethe University, Frankfurt / M, MA in English, American and South Slavic Philology (1985)

Experience:

  • Shareholder & Partner SAYG (2011 -)
  • Media Lead Northern Europe / Germanics (via Bernd Reuter CONSULTING), Accenture Hamburg (2008-2010)
  • International Communication Consulting, Bernd Reuter CONSULTING (2007 -)
  • International Business Director, Carat International (1998 - 2006)
  • Media Director International, authorized signatory, GFMO (1989 - 1998)
  • Assistant to the Head of Worldwide Marketing Coordination, AEG Aktiengesellschaft (1988)
  • Managing Partner, Design Development Associates (1983 - 1988)
  • Guest Lecturer in Business Studies in Fashion and Design, Liverpool Polytechnic / Brighton Polytechnic / Gwent College of Art & Design (1983 - 1988)

Other:

  • Co-Founder, President 2005 - 2010, Treasurer, IAA English Chapter (2005 - 2012)
  • Lecturer FH Ingolstadt, BA study programs' Int'l. Trade Marketing & Int'l. Retail Marketing (2007 -)
  • Lecturer FH Giessen, MA program 'Int'l. Marketing '(2007 -)

Marcus Wilding

Founding shareholder
non-operational

Education:

Masters Degree "Drama & Literature Studies", Trinity College Dublin

Experience:

  • Partner / Client Leader, Mindshare Intl., Vienna / London (2012 - cont'd)
  • Managing Director, Publicitas Austria (2009 - 2012)
  • Vice President Aegis Media International, London (2005 - 2009)
  • Managing Director Procter & Gamble EMEA, Starcom Mediavest Group (2003-2005)
  • Account Director Procter & Gamble WE, Starcom Mediavest Group (2000-2003)
  • Programming Manager Division, The Coca-Cola Company, Central Eastern Europe Division (1998-2000)
  • Development Consultant TV Malawi, HeyU Group, Blantyre (1997-1998)
  • Head of Recording, Design, Editorial Cooperation ORF, Austrian Television (1994-1996)

Other:

  • Final Jury, Euro Effies, Brussels
  • Keynote speaker, WAN Conference, Budapest
  • European Foundation for Commercial Communication Education (EFCCE / EDCOM), founding Board Member
  • Board u. Managing Director, Vascular Forum Austria (GFÖ)